Today in this post we are going to see some quick insight, on how to run TikTok ads and how to run TikTok ads effectively so that you too can receive some amazing results that business owners have been making off the platform.
Next, you have to focus on the actual content you're going to be posting there are two different styles of videos, the first one being a TikTok trending style video and the second one being a traditional stylized ad video. Regardless of the style always make it a vertical video even if your aspect ratio looks weird, always make the video for the platform, the easiest way to do this is to shoot your videos in wide form and then cut them down for TikTok in post-production. Another way would be to shoot two separate videos and then separate them out for each platform. It's completely up to you and how you want to do it. How do you make a video that's going to convert well. One of the easiest ways to make a video for an ad on TikTok is going to be something that is trending, so there are tons of songs to choose from there are lots of challenges that people do on TikTok be on the platform look at it on your phone constantly, you'll see what's popular and then go ahead and just replicate that into an ad form and then post it. The other version which is your traditional stylized video, first people are running through these ads at lightning speeds and you have about two seconds to grab their attention then you have to deliver your message in a serious timely fashion because you have 60 seconds to try and get the customer to convert. You don't want to waste that time speaking on camera typically. Try and keep the video changing constantly to keep your customers engaged or include more weird items to keep your viewers wondering what you're going to be doing next.
Next, you want to make sure that you're going to be sending your customers to an easy and fast-loading landing page this could be a separate page that you've built out on your website or just a funnel site service like click funnels. The average customer's attention span is extremely low and you have to have the contact form or product items visible in page load, always use colors like yellow and red, every ad landing page or conversion event using almost always performs better when having red in it not always, but a large portion of the time it does.
Moreover above tips, each person's business and ad scope is different and deserves its own recipe you could say, but if you follow these tips I can almost guarantee you that you will see results off of Tik Tok advertising. If I had one complaint about the platform it would be its AI. It is still very new and it will hit some of your ads and ad sets with disapprovals for the dumbest reasons makes absolutely no sense when you're trying to spend money with them and then their AI blocks you and the support is extremely difficult to navigate through and they're very slow to respond but that is a nutshell guys go far as you can and best of luck with your Tik Tok advertising.
First question that you might have and that would be will my company benefit from advertising on the TikTok platform and the simple answer is maybe okay maybe not.
So simple but the first thing that you need to know is who your target audience is and how good is your funnel. There are other factors that play into running ads on TikTok such as audience size and area coverage, but first and foremost you always want to make sure that you know your audience and have a solid landing page and funnel in place before launching any type of ad on the platform, for example, the amount of people on the TikTok platform is roughly about 680 million people, while the size of the people on the Facebook platform is roughly 2.7 billion. This means that you have a much smaller target audience to deliver your ads to and a much smaller demographic to deliver your ads to. The demographic targeting on TikTok lacks what google and Facebook offer but they make up for it and add impressions. Now if that doesn't make any sense to you let me go ahead and explain it in simple terms Facebook and Google have so many people on their platforms that you can target your ads down to a single woman that lives in a remote village who is a manager of a company and enjoys gardening. The ad cost is going to increase as you niche down to that customer and if you don't have compelling content, you're most likely going to be wasting your money whereas on TikTok you can spend fifty dollars on an entire state which include that remote village and ten thousand twenty thousand people will see your ads within a 24-hour window and you can only target states on TikTok, so unless you're covering a large portion of the state, there's a good chance that you might be wasting some of your ads spend on customers, who would never buy your services, if you're selling products then, of course, that wouldn't be a problem because if it's an e-commerce store, you're more than likely trying to reach as many people as you can possibly.
Next, you have to focus on the actual content you're going to be posting there are two different styles of videos, the first one being a TikTok trending style video and the second one being a traditional stylized ad video. Regardless of the style always make it a vertical video even if your aspect ratio looks weird, always make the video for the platform, the easiest way to do this is to shoot your videos in wide form and then cut them down for TikTok in post-production. Another way would be to shoot two separate videos and then separate them out for each platform. It's completely up to you and how you want to do it. How do you make a video that's going to convert well. One of the easiest ways to make a video for an ad on TikTok is going to be something that is trending, so there are tons of songs to choose from there are lots of challenges that people do on TikTok be on the platform look at it on your phone constantly, you'll see what's popular and then go ahead and just replicate that into an ad form and then post it. The other version which is your traditional stylized video, first people are running through these ads at lightning speeds and you have about two seconds to grab their attention then you have to deliver your message in a serious timely fashion because you have 60 seconds to try and get the customer to convert. You don't want to waste that time speaking on camera typically. Try and keep the video changing constantly to keep your customers engaged or include more weird items to keep your viewers wondering what you're going to be doing next.
Next, you want to make sure that you're going to be sending your customers to an easy and fast-loading landing page this could be a separate page that you've built out on your website or just a funnel site service like click funnels. The average customer's attention span is extremely low and you have to have the contact form or product items visible in page load, always use colors like yellow and red, every ad landing page or conversion event using almost always performs better when having red in it not always, but a large portion of the time it does.
Moreover above tips, each person's business and ad scope is different and deserves its own recipe you could say, but if you follow these tips I can almost guarantee you that you will see results off of Tik Tok advertising. If I had one complaint about the platform it would be its AI. It is still very new and it will hit some of your ads and ad sets with disapprovals for the dumbest reasons makes absolutely no sense when you're trying to spend money with them and then their AI blocks you and the support is extremely difficult to navigate through and they're very slow to respond but that is a nutshell guys go far as you can and best of luck with your Tik Tok advertising.
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