I got into eCommerce because I wanted to find a way to create freedom for myself and I heard all these people making money online and I just thought, “If a lot of people are buying from amazon maybe they could also, buy physical products for me”. But the only problem was I didn't know where to get started, I was overwhelmed, I was confused and I just did not know what I know now and that's exactly what I want to share with you here.
The first step is let's actually, take an example of what worked so here we are taking the biggest fitness brands GymShark which was started off as a very tiny, very small eCommerce business and it's actually very good to understand how they were able to worth 1.45 billion dollars, when they first started off with just two kids and just like a couple hundred bucks right, that's the coolest thing about eCommerce is if you do it the right way kind of like modeling what happened to them then you don't have to do a lot of risk upfront and actually hit your financial goals later on. So what they did back in the day before they're worth 1.45 billion dollars is, They first started off very simply right they started off as a simple drop shipping site now the first step is literally figuring out what people actually want and the drop shipping the business model works really well with that they created a simple Shopify website, which is like five minutes to go and create your own eCommerce store and they have all these are done for you templates so you don't have to be a designer you don't have to have any tech skills you can literally, have your own eCommerce site done within five minutes.
The most important part is really number two and that is finding the right product that is actually going to sell, of course starting an eCommerce business can be very expensive when done the wrong way like I remember starting my own eCommerce business and I thought dog leashes were going to do really well right so I literally bought thousands of dollars worth of dog leashes and guess what no one was able to sell. An exact same thing with this imagine how hard it is when you need to get like different sizes of shorts or different colors or different genders or different lengths there's so much different variations that you would literally need thousands of dollars to get started with an eCommerce business, but if you do the drop-shipping model it's a lot easier for market research so for example, how it works is you have your own little website right here you could put it on Shopify and then what happens is a customer will come to your store they're like wow this store is amazing I want to go buy you know this t-shirt right I want it in this color and this size right and just like that they're like oh we have it in stock but you take the 200 for this t-shirt and you go and buy the t-shirt from the supplier for like 150 bucks the supplier then ships it to the customer and then you get 50 profit that's essentially what drop shipping is you are literally the middleman and you just take the money of the customer and you just get it from the supplier at a cheaper rate now this is literally what Gymshark did, back in the day they had their eCommerce store and they would put a bunch of designs of t-shirts and supplements and whatnot on their store until they would actually find products that were able to sell. The moment they were able to find products that sold they're like oh wow we're getting all these colors and all these sizes and all of these variations maybe that's what we're going to order from bulk from China so .for example if we take fitness shirts, They would literally, put like pictures of products that they didn't own on their website when they got a sale they would find out what exactly people are buying you know they would find the variation the color the um like the gender who are buying more of it right and then they just start drop shipping the products now they wouldn't do this forever they just did this to get market research because it is the most cost-effective way to figure out just who the people are buying from right, if you were going to China and buy like a hundred different units of white color and all different sizes right you would literally need thousands of dollars to actually, go ahead and get started but when you do this your only overhead cost is literally the cost of like 29 bucks for the Shopify eCommerce store and then you got to find out exactly where people are actually going ahead and buy this and you don't just need to use Ali express you could use eBay as well.
Now the moment you actually start making sales and the next question is like how can I go ahead and make sales well it's pretty simple okay what GymShark did is it would take their products and they would partner with influencers and the cool thing about Shopify is they give you a promo code right so when you give these promo codes to all these influencers and these influencers like if you want to buy from XYZ company or gymshark.com we will give you 10 off if you use my promo code the cool thing is the customer gets a 10 discount but in the eCommerce store the owner will see exactly who are the top influencers that are making them the most money right so you can literally come in here to YouTube and just forexample, we're selling cats to people right I can literally drop ship or sell physical products to all these people that like cats and get someone like who only has 3 000 subscribers but literally half a million views to make videos about my cat products this person is not making any money right I can literally, go up to me and be like hey I'm going to give you a promo code, and if you make a sale through this I will give you 50 of all the profits that go through your thing, all you got to do is make a bunch of more cat videos that you enjoy doing think about how much free marketing that is all you did was create an eCommerce store and give them that promo code and now they're able to make money which makes them, even more, excited the moment you do that's when you start getting things in bulk from China branding it are you starting to know exactly what products people want you can even leave AliExpress which is a lot of people dropped it from and you can just go straight to this main supplier themselves. Alibaba is a place where it consolidates all the top suppliers in China you can see all these other fitness t-shirts and whatnot that probably could be sold on GymShark that you can now buy in bulk for like really really cheap except now when you go from Alibaba you know you can literally, get your own designs and t-shirts and whatnot and that's literally what GymShark did .but now that you've got the analysis of what people actually want you to don't actually have to go through all the hardships of picking out which one actually is now the moment you buy things from bulk from China now you can actually brand it now you have a sellable store now you actually have a brand and you did not have to actually go through the hard risks of all the upfront costs when you first start a drop shipping business and like I said the influencers are a huge thing because it's free at that point what you do is literally, build a brand around your website and get people to continually buy the next thing that you could do is also add multiple upsells in your store so that once people buy you could also increase your average order value it is what is known as an AOV because when that goes up you could actually spend more money to hiring more influencers and uh really scaling your business right and once you understand that the main goal of this is to collect email addresses I know it sounds pretty complicated all the way up front but the email address is what is the most valuable because now when I want to create a new product or a new brand or a new design I can now just email the people that are already on my email list you know email lists are huge right because think about this you know these people collect email addresses by you know like people that purchase people that leave people that go sign up for the newsletter right here then that's how you build a really stable eCommerce business guys .hopefully this helps of course starting an eCommerce business can be complicated but it doesn't have to be because there are few companies and businesses that will give you 50 to 75 percent of their entire eCommerce business and supplement business and health and wellness businesses and are willing to give you that percentage by partnering with them meaning it takes away from all the hard work from starting your own eCommerce business.
The most important part is really number two and that is finding the right product that is actually going to sell, of course starting an eCommerce business can be very expensive when done the wrong way like I remember starting my own eCommerce business and I thought dog leashes were going to do really well right so I literally bought thousands of dollars worth of dog leashes and guess what no one was able to sell. An exact same thing with this imagine how hard it is when you need to get like different sizes of shorts or different colors or different genders or different lengths there's so much different variations that you would literally need thousands of dollars to get started with an eCommerce business, but if you do the drop-shipping model it's a lot easier for market research so for example, how it works is you have your own little website right here you could put it on Shopify and then what happens is a customer will come to your store they're like wow this store is amazing I want to go buy you know this t-shirt right I want it in this color and this size right and just like that they're like oh we have it in stock but you take the 200 for this t-shirt and you go and buy the t-shirt from the supplier for like 150 bucks the supplier then ships it to the customer and then you get 50 profit that's essentially what drop shipping is you are literally the middleman and you just take the money of the customer and you just get it from the supplier at a cheaper rate now this is literally what Gymshark did, back in the day they had their eCommerce store and they would put a bunch of designs of t-shirts and supplements and whatnot on their store until they would actually find products that were able to sell. The moment they were able to find products that sold they're like oh wow we're getting all these colors and all these sizes and all of these variations maybe that's what we're going to order from bulk from China so .for example if we take fitness shirts, They would literally, put like pictures of products that they didn't own on their website when they got a sale they would find out what exactly people are buying you know they would find the variation the color the um like the gender who are buying more of it right and then they just start drop shipping the products now they wouldn't do this forever they just did this to get market research because it is the most cost-effective way to figure out just who the people are buying from right, if you were going to China and buy like a hundred different units of white color and all different sizes right you would literally need thousands of dollars to actually, go ahead and get started but when you do this your only overhead cost is literally the cost of like 29 bucks for the Shopify eCommerce store and then you got to find out exactly where people are actually going ahead and buy this and you don't just need to use Ali express you could use eBay as well.
Now the moment you actually start making sales and the next question is like how can I go ahead and make sales well it's pretty simple okay what GymShark did is it would take their products and they would partner with influencers and the cool thing about Shopify is they give you a promo code right so when you give these promo codes to all these influencers and these influencers like if you want to buy from XYZ company or gymshark.com we will give you 10 off if you use my promo code the cool thing is the customer gets a 10 discount but in the eCommerce store the owner will see exactly who are the top influencers that are making them the most money right so you can literally come in here to YouTube and just forexample, we're selling cats to people right I can literally drop ship or sell physical products to all these people that like cats and get someone like who only has 3 000 subscribers but literally half a million views to make videos about my cat products this person is not making any money right I can literally, go up to me and be like hey I'm going to give you a promo code, and if you make a sale through this I will give you 50 of all the profits that go through your thing, all you got to do is make a bunch of more cat videos that you enjoy doing think about how much free marketing that is all you did was create an eCommerce store and give them that promo code and now they're able to make money which makes them, even more, excited the moment you do that's when you start getting things in bulk from China branding it are you starting to know exactly what products people want you can even leave AliExpress which is a lot of people dropped it from and you can just go straight to this main supplier themselves. Alibaba is a place where it consolidates all the top suppliers in China you can see all these other fitness t-shirts and whatnot that probably could be sold on GymShark that you can now buy in bulk for like really really cheap except now when you go from Alibaba you know you can literally, get your own designs and t-shirts and whatnot and that's literally what GymShark did .but now that you've got the analysis of what people actually want you to don't actually have to go through all the hardships of picking out which one actually is now the moment you buy things from bulk from China now you can actually brand it now you have a sellable store now you actually have a brand and you did not have to actually go through the hard risks of all the upfront costs when you first start a drop shipping business and like I said the influencers are a huge thing because it's free at that point what you do is literally, build a brand around your website and get people to continually buy the next thing that you could do is also add multiple upsells in your store so that once people buy you could also increase your average order value it is what is known as an AOV because when that goes up you could actually spend more money to hiring more influencers and uh really scaling your business right and once you understand that the main goal of this is to collect email addresses I know it sounds pretty complicated all the way up front but the email address is what is the most valuable because now when I want to create a new product or a new brand or a new design I can now just email the people that are already on my email list you know email lists are huge right because think about this you know these people collect email addresses by you know like people that purchase people that leave people that go sign up for the newsletter right here then that's how you build a really stable eCommerce business guys .hopefully this helps of course starting an eCommerce business can be complicated but it doesn't have to be because there are few companies and businesses that will give you 50 to 75 percent of their entire eCommerce business and supplement business and health and wellness businesses and are willing to give you that percentage by partnering with them meaning it takes away from all the hard work from starting your own eCommerce business.
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